Wednesday, December 30, 2020

The Super Soaker took off, generating $200 million in sales in 1991 By Inventor Lonnie George Johnson




 

Lonnie George Johnson 

(born October 6, 1949) 

 

Super Soaker

Johnson conceived the Super Soaker while doing work with the U.S. Air Force. Initially it was called the “Power Drencher” when it appeared in toy shops in 1990, but after some tweaks and remarketing, it got its name.[13] 

 

 Selling between $10 to $60 depending on the model, the Super Soaker took off, generating $200 million in sales in 1991.

 

[2] Shortly after making the deal for the Super Soaker with the Larami Corporation, Larami became a subsidiary of Hasbro Inc. in February 1995.[16]

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