The March on Washington for Jobs and Freedom (1963).
Kennedy initially opposed the march outright, because he was concerned it would negatively impact the drive for passage of civil rights legislation.
However, the organizers were firm that the march would proceed.
With the march going forward, the Kennedys decided it was important to
work to ensure its success.
President Kennedy was concerned the turnout
would be less than 100,000.
Therefore, he enlisted the aid of additional
church leaders and Walter Reuther, president of the United Automobile Workers, to help mobilize demonstrators for the cause.
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