In November 1966, Franklin's Columbia recording contract expired and she chose to move to Atlantic Records. In January 1967, she traveled to Muscle Shoals, Alabama, to record at FAME Studios and recorded the song, "I Never Loved a Man (The Way I Love You)", backed by the Muscle Shoals Rhythm Section.
Franklin only spent one day recording at FAME, as an altercation broke
out between manager and husband Ted White, studio owner Rick Hall, and a horn player, and sessions were abandoned.
The song was released the following month and reached number one on the
R&B chart, while also peaking at number nine on the Billboard Hot 100, giving Franklin her first top-ten pop single.
The song's b-side, "Do Right Woman, Do Right Man", reached the R&B top 40, peaking at number 37. In April, Atlantic issued her frenetic version of Otis Redding's "Respect", which reached number one on both the R&B and pop charts. "Respect" became her signature song and was later hailed as a civil rights and feminist anthem.
Franklin's debut Atlantic album, I Never Loved a Man the Way I Love You, also became commercially successful, later going gold. Franklin scored two more top-ten singles in 1967, including "Baby I Love You" and "(You Make Me Feel Like) A Natural Woman".
Her rapport with producer Jerry Wexler helped in the creation of the majority of Franklin's peak recordings with Atlantic. In 1968, she issued the top-selling albums Lady Soul and Aretha Now, which included some of Franklin's most popular hit singles, including "Chain of Fools", "Ain't No Way", "Think" and "I Say a Little Prayer".
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